YouTube SEO
Be Seen, Clicked and Watched
Be Seen, Clicked and Watched.
YouTube is the world’s second-largest search engine, which means it's much more than a video platform.
We provide an audit specially tailored for YouTube to help you maximise your reach and engagement. Billions of videos fight for attention on YouTube, making turning viewers into subscribers an uphill task. Using our SEO solutions to optimise your keywords, titles, thumbnails, and engagement strategy will help your channel get discovered, clicked, and remembered.
Your audience is out there, so let’s help them find you.
Keyword Research Strategy
Effective YouTube SEO starts with knowing exactly what your audience is searching for. Keyword research is the foundation that ensures your content reaches the right people at the right time.
We can help you identify high-traffic, relevant, and niche-specific keywords, including primary, secondary, and long-tail terms, so you can position your videos where they’re most likely to be discovered.
Primary keywords target your core audience and define your main topic. Secondary keywords help capture related searches and broaden reach, while long-tail keywords focus on particular phrases that connect with smaller but more engaged audiences.
We use a mix of YouTube’s built-in autocomplete feature, keyword research tools, and competitive analysis to uncover the terms your ideal viewers are already typing into the search bar. This means your content is tailored to what you want to share and what your audience actually wants to watch.
Once identified, keywords can be strategically placed in titles, descriptions, and tags to reinforce your context for YouTube’s algorithm and improve search rankings.
The result will be more visibility, higher click-through rates, and a channel that consistently attracts the right viewers.
With the right keywords, your videos get views and get found.
Video Metadata Optimisation
Metadata is your video’s handshake with both viewers and YouTube’s algorithm. Well-optimised titles, descriptions, and tags are what make your content searchable, clickable, and worth watching.
Titles should be concise, engaging, and contain your primary keywords to instantly convey value. Descriptions expand on the video’s topic, naturally weaving in secondary keywords to provide context without keyword stuffing. Tags help categorise your content and ensure it appears in relevant search results.
We focus on helping to create metadata that balances creativity with clarity so every title is designed to spark curiosity while matching search intent. Descriptions offer both a summary and additional value, such as timestamps or links, encouraging viewers to stay engaged. Tags are chosen strategically to reinforce your video’s topic without diluting focus.
Consistent metadata across your channel strengthens brand identity and builds viewer trust. It also sends stronger relevance signals to YouTube, boosting your ranking potential. When your metadata works in harmony, it’s easier for the algorithm to understand your content and for viewers to see why they should click.
Strong metadata both describes and sells your video.
Visual & Engagement Optimisation
In the crowded world of YouTube, visual appeal can make or break a video’s success. Thumbnails are often the first thing a viewer notices, so they must be eye-catching, high quality, and relevant to the content.
We prove guidance on designing thumbnails with bold colours, clear imagery, and short, impactful text to grab attention instantly.
Visual optimisation goes beyond thumbnails. Consistency in style across your channel (banners and end screens) helps establish a recognisable brand identity that builds trust.
Playlists for grouping related videos and keeping viewers watching longer, and Cards and end screens strategically direct viewers to more of your content, are two factors the YouTube algorithm loves.
We track the performance of these visual elements through YouTube Analytics, and advise on the designs that provided high click-through rates. By blending creative design with data-driven decisions, your visuals will be able to attract clicks and encourage longer viewing.
On YouTube, your visuals are your storefront so make them impossible to ignore.
Analytics-Driven Performance Improvement
Data is the compass for your YouTube growth strategy as it prevents guesswork. By harnessing YouTube Analytics, we pinpoint what’s working, what’s underperforming, and where you can improve.
Key metrics like watch time, click-through rate (CTR), audience retention, and engagement rates provide a clear picture of how your content resonates with viewers. High watch time signals to YouTube that your videos are valuable, a strong CTR shows your thumbnails and titles are compelling, and audience retention reveals if viewers are watching until the end.
We analyse these metrics to provide recommendations for tweaking titles and thumbnails, experimenting with content formats and upload schedules, and regular reviews ensure your strategy adapts to changing trends and audience behaviour.
We want you to fix problems and spot growth opportunities before your competitors do. We let the numbers guide your creative decisions to maximise visibility, engagement, and subscriber growth.
With analytics at the core of your YouTube SEO, every decision moves you closer to your channel’s full potential.
Ready to Maximise Your YouTube
Reach and Engagement?
Stand Out From The Crowd
Data is the compass for your YouTube growth strategy as it prevents guesswork. By harnessing YouTube Analytics, we pinpoint what’s working, what’s underperforming, and where you can improve.
Key metrics like watch time, click-through rate (CTR), audience retention, and engagement rates provide a clear picture of how your content resonates with viewers. High watch time signals to YouTube that your videos are valuable, a strong CTR shows your thumbnails and titles are compelling, and audience retention reveals if viewers are watching until the end.
We analyse these metrics to provide recommendations for tweaking titles and thumbnails, experimenting with content formats and upload schedules, and regular reviews ensure your strategy adapts to changing trends and audience behaviour.
We want you to fix problems and spot growth opportunities before your competitors do. We let the numbers guide your creative decisions to maximise visibility, engagement, and subscriber growth.
With analytics at the core of your YouTube SEO, every decision moves you closer to your channel’s full potential.
