Keywords Gap Analysis
Discover SEO Opportunities
Boost your visibility in search results
Want to know exactly where your competitors are winning in search and where you can outperform them? That’s where Keyword Gap Analysis comes in.
Our tool provides a side-by-side comparison of keyword profiles across up to five competitors. With just a few clicks, you’ll uncover the gaps in your current strategy and identify untapped opportunities that can boost your visibility in search results.
Keyword Gap Features
-
Instant competitive analysis between you and your top rivals
-
Side-by-side comparisons of up to five domains
-
Insights into organic, paid, and PLA keywords
-
Mobile vs. desktop keyword breakdowns for complete coverage
-
Easy-to-read visual charts to highlight overlaps and differences
These features ensure you’re not just looking at raw data—you’re gaining clear, actionable insights
.png)
.png)
Keyword Gap Review
Using SEMrush © SEO Platform
Includes:
-
Shared: keywords, where every site entered has a ranking.
-
Missing: keywords where all of your competitors have rankings but your site (the site entered in the first field labeled “You”) has no ranking.
-
Weak: keywords where you have a ranking but it is lower than all of your competitors’ rankings.
-
Strong: keywords where you are ranking higher than all of your competitors.
-
Untapped: keywords in which you don’t have a ranking but one of your competitors does.
-
Unique: keywords where you have a ranking but none of your competitors do.
-
All keywords: The combined list of all keyword rankings between the competitors.
How Keyword Gap Works
Using our tool is simple. Just enter the domains you’d like to compare and select the type of keywords you want to analyse organic, paid, or Product Listing Ads (PLA). In seconds, you’ll get a clear report that shows:
-
Top keyword opportunities for each site
-
Total keyword overlap across domains
-
Unique keywords your competitors rank for that you don’t
-
Common keywords shared by all sites
-
Visual charts that make comparison easy
-
This streamlined process gives you actionable insights without the guesswork.
Why Your Keywords Gap Matters
When planning an SEO campaign, guessing isn’t an option. You need real data to understand where the best opportunities lie. A Keyword Gap Analysis reveals:
-
Where competitors are outperforming you so you know what’s missing in your strategy
-
High-value keywords in your niche – to target for new content or campaigns
-
Content gaps – areas where your site could drive more traffic by covering topics competitors already rank for
-
Opportunities for paid search – to strengthen both organic and paid visibility
-
By identifying these gaps, you can make smarter decisions and focus your efforts where they’ll have the most impact.
Turn Data Into Strategy
Dominate Your Niche
The real power of a Keyword Gap Analysis isn’t just in finding what’s missing it’s in turning those insights into a winning SEO strategy. Whether you’re planning a new content campaign, looking for ways to outrank competitors, or strengthening your paid advertising, this analysis provides the roadmap.
Stop leaving traffic (and revenue) on the table. With Keyword Gap Analysis, you’ll see exactly where your site stands and what steps to take next to dominate your niche.
upload schedules, and regular reviews ensure your strategy adapts to changing trends and audience behaviour.
We want you to fix problems and spot growth opportunities before your competitors do. We let the numbers guide your creative decisions to maximise visibility, engagement, and subscriber growth.
With analytics at the core of your YouTube SEO, every decision moves you closer to your channel’s full potential.