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Social Media Audit

Every Click, Share, and Comment Counts

Social media and SEO are interconnected forces that shape how people find, trust, and engage with your brand. Search engines do not always take into account your “likes” or “shares” as direct ranking factors. However, the signals generated from social media activity strongly influence visibility, authority, and website traffic.

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A Social Media SEO Analytics Review helps to uncover how engagement on platforms like YouTube, Instagram, Pinterest, LinkedIn, and Facebook contributes towards your search performance.

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Reviewing data across these channels will gain insights into the following:

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  • Which social platforms drive the most qualified traffic to your website

  • How engagement metrics (comments, shares, saves) align with SEO outcomes

  • What type of content supports higher rankings and improved brand visibility

  • Where to optimise for both social engagement and organic search growth

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YouTube SEO

YouTube is the second-largest search engine after Google, making it a powerful channel for SEO-driven content.

 

Our Social Media SEO Analytics Review focuses on:

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  • Watch Time and Retention - Longer viewing sessions send positive signals to both YouTube and Google, boosting video visibility in search results.

  • Keyword Optimisation - Titles, descriptions, and tags influence how videos appear in search engines.

  • Engagement Metrics - Likes, comments, and shares contribute to visibility, while linking to your website can drive referral traffic.

  • SERP Presence - Many Google searches display YouTube results at the top, making optimised video content a gateway to broader visibility.

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Reviewing YouTube analytics highlights how video engagement drives traffic and authority, uncovering the direct links between search performance and social engagement.

Image by Alexander Shatov

Instagram SEO

Instagram may not be a traditional search engine, but it’s a powerhouse for brand discovery.

 

Its impact on SEO comes through:

  • Profile Optimisation - Keywords in bios and captions improve in-app searchability.

  • Hashtag Strategy - Similar to keywords, hashtags extend content reach and visibility.

  • Engagement Rates - Saves, shares, and story interactions indicate strong user interest—metrics that often align with increased branded search volume.

  • Traffic Flow - With features like link stickers and bio links, Instagram engagement can push audiences directly to your site.

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SEO takeaway: Analytics on Instagram uncover how visual storytelling builds authority, sparks branded searches, and drives meaningful clicks that improve SEO results.

Image by Mariia Shalabaieva

LinkedIn SEO

LinkedIn is more than a networking platform—it’s a hub for thought leadership and professional search visibility.

 

Analytics here can show:

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  • Post Engagement: Comments and shares signal authority within your industry.

  • Article Performance: Native LinkedIn articles often rank in Google, extending content visibility beyond the platform.

  • Profile Optimisation: Optimised headlines, summaries, and skills improve both LinkedIn search and Google indexing.

  • Referral Traffic: Engagement with posts can drive professionals to your website, boosting organic reach and authority.

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SEO takeaway: A LinkedIn analytics review uncovers how professional engagement enhances search presence and trust signals, both of which strengthen SEO

Image by Abid Shah

Pinterest SEO

Pinterest functions as a visual search engine, making it uniquely powerful for SEO.

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A Social Media SEO Analytics Review here should measure:

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  • Pin Performance: Saves and repins act like backlinks, spreading content across networks.

  • Keyword-Rich Descriptions: Optimized pin titles and descriptions align with search intent both on Pinterest and Google.

  • Referral Traffic: Pins often drive consistent website clicks long after being posted, unlike time-sensitive social posts.

  • Content Longevity: Pinterest content maintains search relevance for months or years, making it a sustainable SEO driver.

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SEO takeaway: Analytics reveal Pinterest as a steady, intent-driven source of traffic, uncovering direct links between pin engagement and search performance.

Image by Mariia Shalabaieva

Facebook: Community Signals and Search Reach

Facebook remains a major player in digital discovery.

 

For SEO, it contributes through:

  • Post Engagement: Shares and interactions increase content distribution, building visibility that may lead to backlinks and branded searches.

  • Page Optimisation: Keyword-rich page titles, about sections, and posts help your content surface in both Facebook and Google search.

  • Referral Insights: Analytics highlight which content types (videos, carousels, blogs) send the most traffic to your site.

 

SEO takeaway: Facebook analytics connects community interaction with search performance, showing how engagement translates into discoverability.

Image by Alexander Shatov
Image by Sara Kurfeß
Photo of Kevin A Davidson working at a Cafe on location in Brighton, UK

Ready to Maximise Your Social Media
Reach and Engagement?

Bringing It All Together

A Social Media SEO Analytics Review bridges the gap between social engagement and search performance. While likes and shares aren’t direct ranking factors, the ripple effects—brand mentions, backlinks, increased site visits, and authority—make a measurable difference in SEO outcomes.

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By reviewing metrics across YouTube, Instagram, Pinterest, LinkedIn, and Facebook, you gain a holistic understanding of:

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  • Which platforms deliver sustainable SEO value.

  • How engagement aligns with traffic, rankings, and authority.

  • Where to invest more energy for the highest impact.

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