Maximise Your Website’s Performance with a Professional SEO Audit

 

Website not attracting traffic but not converting?

​Struggling to rank on Google?

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Stage 1 of SEO Optimisation starts with an SEO website audit. It is the first step to unlocking your site's full potential. Think of a health check where hidden issues that hinder performance are diagnosed and opportunities are revealed for higher rankings, better user experience, and stronger lead conversions.

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What is an SEO Website Audit?

An SEO audit is a comprehensive review of your website’s search engine performance. It looks at technical elements, on-page content, user experience, and off-site signals. The process identifies what’s working well and what is affecting its performance. In-depth audits are performed that are manually reviewed and tailored to your business goals to ensure a comprehensive investigation is undertaken.

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What is Audited on Your Website?

• Technical SEO: Crawl errors, broken links, site speed, mobile usability, duplicate content, HTTPS security, and indexing issues.

• On-Page SEO: Title tags, meta descriptions, keyword usage, internal linking, image alt text, and content structure are all reviewed for SEO best practices.

• Competitor Analysis: Your content is compared with your closest competitors to determine gaps that are advantageous to them. Can your content be better optimised for both users and search engines? Your competitors can provide vital information to verify this.

• Off-Page SEO: Your backlink profile, domain authority, and reputation are checked across the web.

• User Experience: Your site layout, navigation, and engagement metrics are analysed to ensure a seamless experience that supports SEO performance.

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Why SEO Audit is Important

Google’s algorithm constantly changes, where small technical issues can plummet your rankings. If you're experiencing a sudden drop in traffic or preparing for a site redesign. In that case, an SEO audit gives you the insights you need to move forward strategically to ensure your site is compliant and up to date with best SEO practices.

 

What is Investigated in an SEO Audit?

• Improved rankings and visibility

• Faster load times and a better mobile experience

• Increased organic traffic and leads

• Insights to be more competitive

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Full SEO Audit Breakdown

A professional SEO audit is a deep and thorough evaluation designed to uncover any weaknesses or roadblocks affecting your website’s performance. Here’s what is included in your custom audit:

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1. Technical SEO Assessment

• Crawlability & Indexing: Detection of broken pages, crawl errors, orphan pages, and proper sitemap configuration.

• Site Speed & Core Web Vitals: Analysis of load times and responsiveness on both desktop and mobile devices.

• Mobile Usability: Identification of usability issues that may affect mobile search rankings.

• HTTPS & Security: Ensures your site is using a secure connection and checks for vulnerabilities.

• Duplicate Content: Highlights duplicate pages that can harm SEO performance.

 

2. On-Page SEO Review

• Title Tags & Meta Descriptions: Are they unique, keyword-optimised, and compelling?

• Headings & Content Structure: Checked for hierarchy, clarity, and keyword integration.

• Image Optimisation: Ensuring all images are compressed and contain appropriate alt text.

• Internal Linking: Evaluation of how content links together to support SEO and user navigation.

• Content Quality: Identification of thin content, keyword stuffing, or outdated pages.

 

3. Competitor Benchmarking

• Keyword comparison: to identify missing high-value terms.

• Analysis of content: depth, structure, and authority.

• Identification of strategies: helping competitors outperform you.

 

4. Off-Page SEO & Backlink Profile

• Review of your backlink profile: including quality, diversity, and toxicity of links.

• Domain authority comparison with competitors.

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5. User Experience (UX) Audit

• Overall navigation and menu structure.

• Page layout, design consistency, and visual hierarchy.

• Key engagement metrics such as bounce rate and time on site.

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Diagnosis and roadmap for SEO success!

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Each SEO Audit concludes with a report and prioritised action plan that highlights urgent issues to fix, areas with the highest potential impact, and long-term strategies.

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Uncover Both Fixes and Opportunities

A successful website should be working for you. An expert SEO audit will deliver a clear plan prioritising the actions needed to make the right improvements swift and seamlessly.

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Are you ready to discover what’s really going on with your website?

 

Contact me today for a quote to conduct a Website SEO Audit for your business and take the first step toward higher rankings and better results!

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